Privacy Policy

(last updated November 2, 2022)

Animan Technologies, Inc., dba Anipanion (“Anipanion,” “we,” or “us”) recognizes the importance of protecting your privacy and is committed to communicating transparently regarding our privacy practices. This Privacy Policy describes the types of information we may collect from you when you visit our website at or any subdomain thereof, or visit or use our mobile or desktop applications, including any content or functionality offered on or through any of the foregoing (collectively, the “Site”), or when you access or use the online services we make available on the Site (collectively, the “Service”). This Privacy Policy also describes our practices for collecting, using, maintaining, protecting, and disclosing such information.

This Privacy Policy applies to information we collect on the Site, in email, text, or other electronic messages between you and the Site, or through your access to or use of the Service through the Site. It does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party, nor (except where otherwise specifically set forth herein) to information collected by any other third party, including through any application or content (including advertising) that may link to or be accessible from or on the Site or Service.

Please read this Privacy Policy carefully before you start to use the Site or Service to understand our policies and practices regarding how we treat your information. By accessing or using the Site or Service in any manner, you accept and agree to be bound by this Privacy Policy. If you do not agree with any terms of this Privacy Policy, you may not access or use the Site or Service for any purpose.

This Privacy Policy may change from time to time (see Updates to Our Privacy Policy, below). Your continued use of the Site or Service after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Privacy of Children

The Site and Service are not intended for or directed to children. No one under age 16 may provide any information to or on the Site or Service. We do not knowingly collect or solicit personal information from children under age 16. If you are younger than 16 years of age, do not use or provide any information on the Site or through the Service or any of its features, register on, make any purchases through, or use any of the interactive video, audio, messaging, or public comment features of the Site or Service, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under age 16, we will delete that information. If you believe we might have any information from a child younger than 16 years of age, please contact us at

Information We Collect

When you access the Site or use the Service, whether as a veterinary practice, other pet service provider, or an authorized user of one of the foregoing (each, a “Veterinary Service Provider”) or for purposes of accessing telemedical veterinary care for an animal in your care, ownership or control (a “Pet Parent”), we collect certain information about you. This may include information by which you may be personally identified, such as name, postal address, e-mail address, or telephone number, as well as information that is about you but may not specifically identify you, such as information about your internet connection, the equipment you use to access the Site or Service, and usage details, IP addresses, and certain other information collected through cookies and other tracking technologies (collectively “personal information”).

Information shared by Veterinary Service Providers

The Site or Service has features that enable Veterinary Service Providers to communicate with a Pet Parent (“Pet Parent”, “Veterinary Service Provider Client”, or “Client”) via emails, SMS text messages, or other forms of digital communication.

To use these features, the Veterinary Service Provider, must provide the Site or Service with a client list, which may be imported directly or synchronized with a valid PIMS integration (see Information We Collect by Automatic Means, below) and may include the client’s name, patient’s name, phone number, email address, and other personal information. By using the client onboarding and communication features of the Site or Service, you consent to Anipanion maintaining, using, and sharing your Client information with third-party service providers on an as-needed basis for the purpose of communicating via SMS messages, email, and other types of communication. You consent that you have permission to share this information and we may use it for the reasons described above.

Information You Provide Us

We collect personal information from various sources, such as directly from you when you access or use the Site or Service.  This may include:

  • Information that you provide by filling in forms on the Site or through the Service. This includes information provided at the time of registering to use the Site, subscribing to the Service, posting material, or requesting further products or services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with the Site or Service.
  • Audio, video, or other digital information you provide for purposes of facilitating treatment of your Pet (if you are a Pet Parent) or for purposes of providing treatment to a Pet (if you are a Veterinary Service Provider). This may include, by way of example, chat messages, chat logs, and video and audio recordings of appointments, or pictures or videos provided for diagnostic purposes, including as may contain members of your household or organization.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through the Site or Service and of the fulfillment of your product orders. You may be required to provide financial information before placing an order or making a purchase through the Site.
  • Your search queries on the Site.

You also may provide information, images, and other content to be published or displayed (hereinafter, “posted”) on public areas of the Site, or transmitted to other users of the Site or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although you may have the option to set certain permission settings through your account, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect by Automatic Means

When you navigate through and interact with the Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing, actions, and patterns, including:

  • information about the devices you use to access the Site (such as the IP address and the type of the device, operating system, and web browser);
  • dates, times, and duration of use of the Site (including whether you are a repeat or first time visitor);
  • practice information management system (“PIMS”) data received via a PIMS integration, including, but not limited to, pet parent name, phone number, and email, pet name, status (alive, deceased, active, inactive), gender, species, breed, date of birth, etc.), medical history, patients, product line items, invoices, schedule availability, appointment types, and any other data that may help improve the Service;
  • information on actions taken when using the Service (such as page views and website navigation patterns); and
  • audio, video, or other digital information gathered during and with respect to telemedical appointments conducted through the Service, including, without limitation, chat messages, chat logs, and video and audio recordings of appointments.

In addition, we use third-party web analytics services to help us understand your use of the Site and the popularity of certain content so we can improve your experience. For more information on our use of third-party analytics services, see Third Party Providers below.

In some cases, information we collect automatically may be statistical data that does not include personal information. We may maintain or associate any such statistical data with personal information we collect in other ways or receive from third parties. It helps us to estimate our audience size and usage patterns, speed up user experience,  and to improve and personalize the Service, including enabling us to identify and authenticate users. To the extent that we associate any of this non-personal information with your personal information, we will treat it as personal information under the terms of this Privacy Policy.

Technologies we use for automatic data collection may include cookies. A cookie is a small file placed on the hard drive of your computer. Pages of our Site and our emails may also contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Pet Information

If you access the Site or Service in the capacity of a Pet Parent, we may also collect, in addition to personal information, information (“Pet Care Data”) relating to the animal for which you are seeking care (the “Pet Subject”).  Pet Care Data may include information you provide directly to us, such as the Pet Subject’s name, age, location, species, and breed. We may also collect as Pet Care Data wellness and other medical information regarding the Pet Subject, including, without limitation, behavioral information, genetic information, medical history, and information collected or available via wearable devices. In addition, and where requested by the applicable Veterinary Service Provider in connection with its subscription to the Service, we may also collect as Pet Care Data your Pet Subject’s chart and other medical records through an integration with your Veterinary Service Provider’s PIMS (see Information We Collect By Automatic Means, above).

How We Use the Information We Collect

We may use information we obtain about you or your Pet Subject, or that you provide to us:

  • to process orders you place and complete other transactions you have requested using the Site or the Service, and provide you with products and services you request;
  • to facilitate telemedicine visits conducted through the Service;
  • to send you information or materials you request;
  • to maintain a record of your purchases and other transactions using the Site or the Service;
  • to respond to your questions and comments and provide customer support;
  • to communicate with you about our products, services, offers, and promotions;
  • to operate, evaluate, and improve our business and the products and services we offer;
  • to analyze trends and statistics regarding use of the Service and transactions conducted using the Service;
  • to protect against and prevent fraud, unauthorized transactions, claims, and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
  • to enforce our Terms of Service and other agreements;
  • to comply with applicable legal requirements and industry standards; and
  • for any other purpose for which you provide your consent.

We may also use your information or Pet Care Data to contact you about our own and third-parties’ goods and services that may be of interest to you.

Consent. You hereby provide your consent on your behalf and in the capacity of the Pet Parent to our collection and processing of your information and your Pet Care Data.  If you do not want us to use your information or Pet Care Data in this way, please email For more information, see Your Choices.

Sharing of Personal Information and Pet Care Data

In certain cases, we need to disclose and/or share your personal information or Pet Care Data with third parties.  You hereby provide your consent on your behalf and in the capacity of the Pet Parent to our disclosure and/or sharing of your personal information and/or Pet Care Data with third parties as follows:

  • to our subsidiaries and affiliates;
  • to contractors, service providers, and other third parties we use to support our business (see Third-Party Providers);
  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our Terms of Service and other agreements;
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Anipanion, users of the Site or Service, and/or others;
  • to facilitate telemedicine visits conducted through the Service;
  • for any other purpose which is incidental to the normal use of the Service; and
  • for any other purpose for which you provide your consent.

We also reserve the right to transfer your personal and other information to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets.  Should such a sale, merger, or transfer occur, we will use reasonable efforts to direct the transferee to use your information in a manner that is consistent with our Privacy Policy.

Except for the above, we will not disclose your Pet Subject’s Pet Care Data, including any veterinary medical records, or any information contained therein, to any third parties, except with your consent, where required by a subpoena or court order, or as otherwise permitted by applicable law.

Data obtained through the short code program will NOT be shared with any third-parties for their marketing reasons or purposes.

Use of Anonymized Data

Notwithstanding the forgoing, we may generate anonymized and/or aggregated data (“Anonymized Data”) that does not identify you or your Pet Subject using your information and/or the Pet Care Data of your Pet Subject, and may process, use, disclose and share any such Anonymized Data with third parties without restriction, and you hereby provide your consent to our ownership, generation, processing, use, sharing, and/or disclosure of any such Anonymized Data.

Third-Party Providers

We may employ third party companies and individuals to facilitate our Site and to process data, perform IT support and other Site-related services, provide hosting, payment processing, and related services, and to otherwise assist in making the Service available (collectively, “Third Party Providers”). These Third Party Providers may have access to your personal information and Pet Care Data for purposes of performing these tasks on our behalf, and may have the right to retain and use personal information and Pet Care Data or other information through performance of these tasks. We note that we have no control over and assume no responsibility for the content, privacy policies or practices of any Third Party Providers, their sites or services.

Where you are a Pet Parent, Third Party Providers may include Veterinary Service Providers. Third Party Providers may also include, without limitation, the following:

Payment Processors.  We use Third Party Providers (including Stripe and Shopify) to process certain payment transactions initiated via the Site. Your payment card details are not stored by the Site. If you provide payment information in order to facilitate payment processing, your payment card details are encrypted and securely stored by the applicable third party payment processor. You can learn more about Stripe’s privacy practices at, and can learn more about Shopify’s privacy practices at

Analytics.  We may use Third Party Providers to monitor and analyze the use of our Site, including as follows:

  • Google Analytics. Google Analytics is an independent web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can learn about Google’s privacy practices at

You may opt out of the aggregation and analysis of data collected about you on the Site by Google Analytics by downloading the Google Analytics opt-out browser add-on, available at Please note that if you opt out, analytics companies other than Google Analytics may continue to aggregate and analyze data collected about you on the Site.

Other Service Providers.  We also use Third Party Providers for marketing, technical, operational, and other services, including as follows:


Anipanion takes protecting your information seriously, and implements reasonable measures to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.  However, the safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to the Service or certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

We urge you to be careful about giving out information in public areas of the Site, such as during telemedical visits, whether conducted via audio, video, or chat. Please use caution in determining what personal information to disclose.

Please note that the electronic transmission of information is not completely secure. We cannot guarantee that the security measures we have in place to safeguard information will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk.

Information and Data Transfers

The Service is administered by Anipanion in the United States, and is intended for use only in the United States. The Service is not designed for, and should not be used by, users outside of the United States, such as users located in the European Union, United Kingdom or elsewhere. You are not permitted to access the Site and/or Service from outside the United States and are liable for all consequences, penalties, damages, or fines that may be assessed if you violate this restriction, and agree to indemnify Anipanion from any claims or inquiries that may arise from any such violation.

Your Choices

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Cookies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Site and the Service may then be inaccessible or not function properly.

Messages. Anipanion may communicate with you electronically via in-app messages, SMS texts, e-mails or any other suitable form of electronic communication (“Messages”) for purposes related to the Service including, but not limited to, providing information regarding access, appointments, quality of service, and availability, as well as Messages that are ancillary to the Service, such as but not limited to Messages about new product announcements, product recommendations, and other promotions. You can opt out of receiving promotional Messages at any time by updating your notification preferences in the accounts settings of the Service. If you opt out of promotional Messages, please note that you may continue to receive non-promotional, transactional Messages from us.

Limiting Provided Information. You can choose not to provide us with certain information. If you decline to provide certain information, however, please note that some features of the Site and/or Service may then be inaccessible.

“Do Not Track” Requests

We adhere to the standards set out in this Privacy Policy and do not monitor or respond to Do Not Track browser requests.

Third Party Applications and Websites

The Site and/or Service may contain links enabling the electronic transfer of data from third-party applications to the Site or Service, as well as links to third-party websites. Anipanion is not responsible for the privacy practices or content of these applications or websites, and linking to an application or website does not constitute endorsement by us of that application or website. You should review the privacy policy and terms and conditions of any such third-party application or website prior to using or providing information to the same.

Accessing and Correcting Your Information

Your personal information and Pet Care Data is accessible through, and may be reviewed and changed by logging into, your user account. You may also send us an email at to request access to, correct, or delete any personal information or Pet Care Data that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions, copies of your User Contributions or correspondence may remain viewable in cached and archived pages, or might have been copied or stored by other users. Proper access and use of information provided on the Site and Service, including User Contributions and correspondence, is governed by our Terms of Service.

Your California Privacy Rights

California law grants additional privacy rights to California residents. In particular, the California Consumer Privacy Act (CCPA) requires businesses to disclose, for the past 12 months, (i) the categories of personal information collected, (ii) the sources of the collected personal information, (iii) the purposes for which the collected personal information is used, (iv) the categories of personal information disclosed for a business purpose, and (v) the categories of any personal information sold. Anipanion provides these disclosures in the following table. (Note that Anipanion does not sell any personal information, even under the broad CCPA definition of a “sale.”)


Sources of Collection

Purposes of Collection

Disclosures for a Business Purpose


Site visits, creation of accounts and registration for Anipanion products and services, importation or upload by users of the Service

For user registration, to enable Anipanion to provide its products and services and to allow Anipanion to communicate with you

To Third Party Providers to assist in providing Anipanion products and services and processing associated payments

Personal information categories listed in the California Customer Records statute

Creation of accounts and registration to receive Anipanion products and services, submission of payment information, importation or upload by users of the Service

For user registration, to enable Anipanion to provide its products and services and to allow Anipanion to communicate with you

To Third Party Providers to assist in providing Anipanion products and services and processing payments

Commercial information

Registration for Anipanion products and services, importation or upload by users of the Service

To provide Anipanion products and services to users and maintain purchase history

To Third Party Providers to facilitate delivery of products and services

Internet or other electronic network activity

Your browsing and search history on our Site and Service and other interactions with our Site or Service

To improve the user experience on the Site, diagnose server problems and administer the Site, and to improve Service function

To Third Party Providers for the purpose of enhancing the Site

Geolocation data

IP address; certain wearable devices

To enable Anipanion to provide its products and services, and to improve the user experience on the Site

To Third Party Providers for the purpose of enhancing the Site

Sensory data

Your interactions with our Site and Service, including, without limitation, in connection with telemedicine appointments

To enable Anipanion to provide its products and services

To Third Party Providers to facilitate delivery of our products and services, and to other users of the Site for purposes of making certain Service functions available to you

Inferences drawn from other personal information

Your browsing and search history on our Site and other interactions with our Site and Service

To improve the visitor experience on our Site

To Third Party Providers for the purpose of enhancing our Site

California residents also have the rights described below. We will not discriminate against any California resident who exercises these rights.

Right to access/know your information. You may request from us a list of (i) the personal information that we have collected about you, and (ii) the categories of third parties to whom we have disclosed your personal information. You have the right to up to two (2) access requests each twelve (12) months.

Right to delete your information. You may request, at any time, that we delete your information and direct our service providers to delete your information from their records.

You may contact us to exercise these rights at To ensure the privacy and protection of individuals, we are required to verify your identity (or that of your authorized agent) or otherwise authenticate your request(s), which we will do in accordance with the CCPA regulations. Please note that, under the CCPA, we are not required to grant a request to access/know or a request to delete with respect to personal information obtained from you in your role as an employee, owner, director, officer or contractor of a company and within the context of Anipanion providing its services to such company.

Updates to Our Privacy Policy

Anipanion reserves the right to change this Privacy Policy at any time. If we make a material change to this Privacy Policy, we will make an effort to communicate these changes to you via email or by posting a notification on the Site. The date this Privacy Policy was last revised is at the top of this page. We encourage you to review this Privacy Policy periodically to check for any updates or changes.

Contact Us

If you have any questions about this Privacy Policy or our information practices, please email us at or write to us at:

Animan Technologies, Inc., dba Anipanion

1111 Sixth Street, Suite 300

San Diego, CA 92101